Le Philtre or the Literary Elixir
PHILTRE n. m. (Latin philtrum) - A beverage prepared according to the rules of magic or sorcery… (Excerpt from the definition, Larousse 2020.)
The ambiguity of the word seemed interesting to us for naming a premium, organic, and eco-responsible vodka: literary and chic, produced in a completely new way, while respecting artisanal tradition.
“You spread perfumes like a stormy evening;
- Charles Baudelaire, Les Fleurs du Mal
Your kisses are a philtre and your mouth an amphora.”
A precious word, as Musset would have written it. An intriguing word to describe a product that is not content with being merely a beautiful object. That's why, here, we don't say "bottle." We say flacon.
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